2012 Year in Review
skmgroup SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. We seem to say it every December, but doesn’t it seem like this truly was a humdinger of a year? So much...
View ArticleThe Power of Referral—Building Excitement, Generating Revenue
skmgroup SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. In April 2012, SKM Group automotive client Identifix looked to us to revamp their referral program. The...
View ArticleADDYs 2013: Booze, Bites and Bragging Rights
skmgroup SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. Last Friday, SKM Group headed to the Buffalo Museum of Science for “ADDYs 2013: The Science of...
View ArticleB-to-B Direct Marketing: The Keys to Success
skmgroup SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. In business-to-business (b-to-b) direct marketing, there are three main factors that are critical to a...
View Article2013: Good Action and Good Growth
skmgroup SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. According to the Chinese Calendar, 2013, the Year of the Snake, is marked by steady progress and attention...
View ArticleDrawing Up Success: An Identifix Video Case Study
Rob Murphy SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. The best marketing decisions should be rooted in knowledge of your consumer and market. This can improve...
View ArticleGoing Paperless: The High Risk/High Reward Marketing Approach to Unscripted...
Matt Cascarino SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. Like rollercoasters and nose-to-tail eating, using unscripted video to communicate your company’s...
View ArticleGetting a Taste of Client Travel
Tim Marren SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. Some will tell you that traveling for work is tedious and never fun. They’re liars. All of them. See,...
View ArticleSKM Group Reaps Rewards at the ADDYs
skmgroup SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. Agency wins two Silver; three individual awards, including Student Best in Show Depew, N.Y. – SKM Group, a...
View ArticleMatt Cascarino: Our New Executive Creative Director Has Turned to the Dark Side
Tara Erwin SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. One might argue that Matt Cascarino, our new Executive Creative Director (ECD), knows SKM Group better...
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